The dynamic duo: WorkflowMax and BlueRock 💙

You might be wondering – who's the force behind WorkflowMax? Well, meet BlueRock!  BlueRock is a tech-led advisory firm, based in Melbourne, with global aspirations. Let’s shed some light on our parent company and how they’re playing a pivotal role in shaping the new WorkflowMax. 

More than a decade of history 

BlueRock has a rich history of working with  Xero and WorkflowMax, advising clients on both and influencing many aspects of the WorkflowMax platform. 

BlueRock’s expertise and commitment to excellence has been a driving force behind WorkflowMax by BlueRock, ensuring it’s not just a tool, but a dynamic solution tailored to meet your business needs. 

Separate, yet together 

While BlueRock and WorkflowMax by BlueRock are separate entities, we share the same office space and work collaboratively together.  

It's this synergy that lets us bring you the best of both worlds – the reliability of WorkflowMax and the innovation fueled by BlueRock's tech-led advisory approach. 

For a behind-the-scenes look and better understanding of our collaborative spirit, take a look at this short video featuring key members from both teams.  

With the WorkflowMax by BlueRock team growing from 1 to over 40 in the last six months, we're proud of the unique blend of expertise and innovation shaping our exciting new product. 

If you have any questions or want to dive deeper into how this collaboration benefits you, feel free to reach out. 

Cheers to the exciting journey ahead! 

Best regards, 

The WorkflowMax by BlueRock team 💚